Contagious: Why Things Catch on

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Now I didn't read this thinking I would walk away with earth shattering information, so I can understand why some may have been disappointed with this book. Remarkable things provide social currency because they make the people who talk about them seem, well, more remarkable … Sharing extraordinary, novel, or entertaining stories or ads makes people seem more extraordinary, novel, and entertaining.

He says that even though people liked the self-cleaning oven, it wasn’t a big success until they created a story around it. The story was only a few minutes long – but it told a positive story, while simultaneously plugging the Dove brand.

However, understanding how social pandemics work also holds great practical value, for when public service messages, charity campaigns or products and services go viral, the effect has a big impact on behavior and the bottom line. People will be curious to see for themselves whether I tend toward hyperbole, if there is any merit to what I have stated. All this was topped off with shaved hand-harvested black truffles and butter-poached Maine lobster tail. Think about ways to make your product or idea stand out by breaking from tradition and what people expect from an experience; i. There is just not that much information in this book far beyond common sense most people already intuitively know.

Making the private public” suggests that if you can bring something to the surface that others previously had been too embarrassed to talk about – you can eliminate stigma around products, services, and ideas that were previously consumed privately and help it catch on with people who had previously felt uncomfortable discussing this out loud (i. You simply know too many people who would be interested in American food to compel you to recommend the American restaurant.

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