Ebook Description :

Simon sinek uses a model called the golden circle to explain how legendary leaders like steve jobs martin luther king jr and the wright brothers were able to inspire rather than manipulate in order to motivate people it is the framework for the why the power of why is not opinion. The golden circle human brain 8 responsible for all of our rational and analytical thought and language responsible for all feelings like trust and loyalty. Simon sinek an ex advertising executive and author studied the success of the worlds leading and influential leaders and he found that the key to success lies in the way these organization and leaders think act and communicate the concept or thought model simon sinek developed is known as the golden circle. Simon sinek explains using the golden circle theory to truly differentiate your value proposition sinek is the author of several books on the topic of leadership these include start with why how great leaders inspire everyone to take action which first popularized his now famous golden circle concept