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On October 16, 2013, with reports of high profitability, Mattel launched an in-house film studio, Mattel Playground Productions, through which it produces original films, TV shows, Web series, live events, and games. Mattel Playground Productions was revived as Mattel Films on September 6, 2018 and it solely bases its films on its brands as opposed to its predecessor. The site’s inaugural collection included the Artist Collaboration Collection, featuring brands Barbie, Masters of the Universe, Hot Wheels, and the Magic 8-Ball [143] as well as artists Gianni Lee, Cristina Martinez, Travis Ragsdale, and Distortedd. In the same month, the new Basquiat Barbie was introduced, featuring the work of the artist Jean-Michel Basquiat. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries.
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On January 31, 1988, Mattel shut down its operations in the Philippines and shifted the distribution and sales of Mattel-branded toys and games to Richprime Global, Inc. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a Descendants license. In September 2022, Mattel’s Barbie and Polly Pocket characters became available on Roblox’s Livetopia, an open-ended, role play-style game.The company began selling picture frames and later dollhouse furniture out of the scraps from those frames. It led to popularity and cult following success which Mattel translated into two spin-offs, each with a different focus than Monster High; Ever After High in 2013 [84] [85] and Enchantimals four years later. HIT Entertainment was absorbed into Mattel Creations (now Mattel Television) in 2016 with its intellectual property (IP) brands shared equally between itself and Mattel Films upon the latter's formation on September 6, 2018. In September 2021, Mattel and Milestone released Hot Wheels Unleashed on PC, PS4, PS5, Xbox One, Xbox Series X|S, and Nintendo Switch. In the arcade-style racing game, based on the Hot Wheels toyline, players race customizable Hot Wheels cars in everyday settings like kitchens and bedrooms.
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On 30 August 2018, Mattel indicated the formation of its global franchise management division to be headed by Janet Hsu as chief franchise management officer.With Lionsgate and its acquired and merged companies in Artisan Entertainment and Family Home Entertainment, Mattel's flagship Barbie brand was adapted into a series of successful computer-animated direct-to-video films, which moved to Universal in late 2006. The card game Uno (now stylized as UNO) was invented by Merle Robbins in 1971, [39] and was acquired by Mattel in 1996.
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In May 1970, Mattel formed a joint venture film production company " Radnitz/Mattel Productions" with producer Robert B. In January 2023, Mattel, Minecraft, and Cyclone Designs released the Minecraft Creator Series Camp Enderwood DLC map, in addition to the new Minecraft toy line released the previous year. Mattel has expanded its presence in digital gaming, including video games, mobile games, NFTs, and Web3. In the early 1980s, Mattel produced video game systems, under its own brands and under license from Nintendo. In 1985, the company launched the Barbie “We Girls Can Do Anything” TV advertising campaign to encourage girls to believe in themselves.
A chain of events followed that led to its distribution of millions of hazardous toys, including ones contaminated with lead. In December 2022, Mattel made three Masters of the Universe characters available for purchase on Rec Room, a virtual reality multiplayer online game.
Mattel Launches New Toy Takeback Program Called Mattel Mattel Launches New Toy Takeback Program Called Mattel
How the American Girl toy empire has changed over time, from its iconic historical characters to dolls with modern stories".On December 16, Mattel released an update that allowed kids to scan their cars into an app and then access different coding exercises.
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